Oxy Junky

Oxy Junky is a documentary film poster designed to capture the twelve-year journey of Esmee, a woman overcoming her addiction to oxycodone painkillers. The poster needed to convey the gravity of addiction while honoring the documentary’s ultimately hopeful conclusion, told from Esmee’s personal perspective.

The design employs a bold, block-letter typeface for maximum readability and professional impact, deliberately avoiding horror-inspired aesthetics. Drawing inspiration from the “Dopesick” poster’s symbolic use of typography, the design integrates painkiller imagery as a visual metaphor within the title treatment. Foil elements and carefully chosen symbols create depth and tactile interest, reinforcing the documentary’s themes without resorting to clinical or overly dark visual language.

The poster balances the weight of Esmee’s struggle with the hope of her recovery, using color, composition, and symbolic imagery to reflect her point of view throughout the narrative. The design aims to engage viewers authentically, inviting them into a story of resilience and transformation rather than despair.

SKP van Os, 2023

Disciplines: Print, Poster Design, Typography

Testimonial

As a filmmaker, you sometimes have the fortune of working with great talent. Sanne van Os is one such talent. As a student at the Grafisch Lyceum Utrecht, Sanne was commissioned by the Bureau to design a poster for my film "Oxy Junky." What sets Sanne apart is her ability to listen attentively. Understanding the client's desires and translating them into visually strong illustrations is her forte. Throughout the entire design process, Sanne has demonstrated the right amount of perseverance and creativity. This has resulted in a beautiful end product, a professional film poster that speaks for itself. The "Oxy Junky" film poster has become a true work of art. I hope to have the opportunity to work with Sanne again in the future.

Floris Meinardi Designer