Le Sorelle
Branding
Le Sorelle seeks a creative yet functional representation of their brand on my portfolio website. They’re looking for a showcase of my ability to blend tradition with innovation in design, reflecting their ethos of crafting artisanal gelato with unexpected flavors. The website should demonstrate my skills in research, moodboarding, branding, and UI/UX design, showcasing deliverables such as logo design and digital communication concepts. This project presents an opportunity to exhibit my capacity to understand and cater to a brand’s identity while meeting the needs of a modern, discerning audience.
I aimed to create a fresh and vibrant visual identity for this company. To effectively showcase the sisters, I portrayed them as Japanese girls with ice cream elements. Drawing inspiration from their interest in Japan, I incorporated the Seigaiha pattern as a background for the poster, seamlessly blending modern and traditional elements. Carrying this aesthetic over to their website, I meticulously rendered all ice cream flavors using Blender 3D software.
Proces
Core Values
Embracing the rich heritage of Italian gelato-making, Sofia and Stella handcraft each batch with fresh, seasonal ingredients, preserving authentic flavors while adding a contemporary twist.
Introducing a cutting-edge online ordering app alongside traditional craftsmanship, Le Sorelle revolutionizes the ice cream industry, allowing customers to customize their treats and enjoy them at their convenience.
With a commitment to pushing boundaries, Le Sorelle challenges the status quo by redefining the ice cream experience, from innovative flavors to captivating interior design, catering to discerning, adventurous adults seeking culinary excellence.
Proces Deliverables
My inspiration stemmed from incorporating the sisters, Sofia and Stella, uniquely and memorably into the logo, with clear references to ice cream and a touch of Japanese influence.
In these logos, I experimented with different approaches to depict the sisters as ice cream creations, seeking a balance between their Italian heritage, passion for ice cream making, and influences from their travels in Japan. I aimed to create a logo reflecting both the artisanal nature of their products and their quirky, modern side.
I paid attention to details such as posture, expression, and clothing to bring out the personalities of Sofia and Stella. Additionally, I added elements embodying Japanese aesthetics and symbolism, such as subtle references to Japanese art, nature, or architecture.
For Le Sorelle’s business card, I aimed to showcase their logo prominently.
For the poster, I aimed for a cheerful vibe, incorporating their Japanese influences into the background. I meticulously crafted the ice cream illustrations using Blender 3D software.
For the website, I aimed to create a compelling hero section. I brought all their flavors to life in Blender 3D, animating them for added visual impact.
I aimed to show how Le Sorelle could incorporate uniforms into their business by presenting 3D mockups of shirts featuring their logo, giving the client a tangible sense of the design.
