K-lixer
Package & website design
The task was to introduce the K-Lixer Kombucha brand for Unilever, targeting young adults aged 18 to 35 who prioritize living life to the fullest. K-Lixer aimed to offer an organic, non-pasteurized kombucha with unique flavors in recyclable carton packaging resembling milk packs. The brand’s core values revolved around vitality, originality, and freedom. The project involved creating a logo, a series of three packaging designs, and a WordPress website to introduce the brand. Overall, the goal was to provide a refreshing and healthy beverage option while reflecting the brand’s commitment to health, enjoyment, and innovation.
I’ve crafted packaging, advertorial and a website that epitomize originality and flavor. Delve into the range of kombucha, where each variant boasts a unique taste profile reflected in carefully selected color palettes. The advertorial exudes a clean, minimalist aesthetic, ensuring the focus remains on the authentic essence and diverse flavors of K-lixer.
Proces
Core Values
Authenticity, idiosyncrasies and roots/origin are important.
K-lixer stands for health, enjoyment and a swinging life
The brand has a lot to do with innovation and creativity, but also with a hip and open-minded existence.
Proces Deliverables
For K-lixer, I aimed to capture their unique essence in their logo by seamlessly blending two distinct typefaces.
For my concept for K-lixer, I envisioned creating illustrations that encapsulate kombucha and its flavor variants in a captivating pattern for their packaging.
For the packaging, I first crafted a unique pattern for each flavor variant. Then, I analyzed text distribution on other packaging designs and determined essential information to include. Finally, I brought the packaging to life using Blender 3D software.
For the advertorial, I aimed to showcase the recipes and their accompanying photos effectively, ensuring clarity on which recipe corresponds to each page.
