Cosmic Chic is a skincare brand designed for young individuals, featuring a recognizable Gen-Z aesthetic with signature purple tones and cosmic-inspired elements. The brand caters to all skin types with premium-quality ingredients, championing equality, inclusivity, and a playful spirit.

The branding centers on a minimalist yet playful logo incorporating celestial motifs, particularly stars, to reflect the brand’s cosmic theme and aspirational values. The visual identity extends across multiple touchpoints—two posters showcasing both products and brand values, business cards featuring a segment of the logo that symbolizes reaching for the stars, and product packaging that balances minimalism with engaging design.

Social media presence was carefully considered, with an Instagram profile designed to embody timeless elegance while reflecting the brand’s chic, contemporary character. Staff uniforms—including branded shirts and baseball caps for events and marketing—utilize the brand’s color palette and logo to create a cohesive, recognizable presence. The complete brand system communicates Cosmic Chic’s commitment to quality skincare while maintaining an approachable, inclusive identity that resonates with its target audience.

SKP van Os, 2023

Disciplines: Branding, Packaging Design, Social Media Design