The project encompassed diverse applications including long-sleeve T-shirts, water bottles, skate helmets, outdoor signage, sticker sheets, and 50 limited edition skateboard decks. Each piece was designed to capture the bold graphics and playful energy characteristic of vintage fruit stickers while maintaining relevance for modern street fashion.

The design development focused on creating impactful slogans that resonate with skateboard culture’s intersection with music, art, and urban lifestyle. Custom typography was developed alongside original illustrations to form a cohesive crest system that functions across scales—from small adhesive stickers to large-format exterior signage. The color palette draws from classic skate culture while ensuring strong visual impact across different materials and surfaces.

Photography showcases the designs in authentic urban environments and on actual merchandise, demonstrating how the branding translates from concept to real-world application. The final collection establishes Concrete as a distinctive voice in British streetwear, honoring Californian skateboarding roots while carving out a fresh identity for the UK market.

Client: Concrete Clothing
Year: 2026
Disciplines: Brand Identity, Graphic Design, Typography, Illustration, Merchandise Design