I worked on a logo that presented a positive journey plus an app for easy travel information. The logo shows a mountain with an arrow going through it which can also be interpreted as a tent. This design expresses the core values “active”
plus “adventure”.

The colors are orange plus gray. Orange represents energy while gray provides calm then adds elegance. For the font I chose sans-serif for a modern plus fresh look.

For the branding materials, I opted for a professional yet upbeat aesthetic. The letterhead exudes formality while the C5 window envelope balances practicality with cheerfulness. The business cards feature a sleek design with orange accents adding a pop. Each element was crafted to reflect Djourney’s ethos about adventure plus approachability.

For the mobile app design, I prioritized user-friendliness while ensuring seamless navigation. The interface reflects the brand’s values about activity plus connection. I incorporated familiar design elements plus intuitive features to embody DJourney’s adventurous spirit.

In crafting the zigzag design, I established clear text hierarchy then integrated numerous photos to evoke exploration
plus excitement. Through this dynamic approach, I created a visually captivating experience that resonates with
DJourney’s audience.

Djourney, 2023
Disciplines: Brand Identity, App Design, Print Design